An AI receptionist that already knows electrical calls.
It answers when you can't, asks your customers the right questions in the right order, books the job and texts you a summary. Try it now: you play the customer.
See plans from $29Pretend you're a customer calling Brightline Electric. Type what you'd say on the phone.
The questions it asks, in order
Built from how electrical calls really go. Every question has a reason, and it skips anything the caller already said.
Quick mode (burning smell / sparking, #1 call):
- "Thanks for calling business_name. Do you see smoke, fire or flames right now?" If yes: "Please get everyone out and call 911 now."
- "Is there a burning smell, sparking, or an outlet or switch that's hot to touch?"
- "Can you safely reach your breaker panel without touching anything wet or hot?" If yes: "Please switch off the breaker for that area. If you're not sure which one, it's OK to turn off the main."
- "Is anyone in the home on medical equipment that needs power?"
- "What's the address?"
- "Best number to text?"
- "Our emergency visit is after_hours_fee. Want me to send on_call_name now?"
- Read-back: "Burning smell at address, breaker {off/on}, callback phone. Text coming now. If you see smoke, call 911."
White Glove:
- "You did the right thing calling. Let's make sure everyone's safe first."
- "Can you tell me which room, and when you first noticed it?"
- "Is there anything plugged into that outlet, like a space heater? Please unplug it only if the plug isn't hot."
- Full read-back with fee, window, and "please don't use that outlet until the electrician checks it."
Calls it handles
- Burning smell, sparking, hot outlet/switch, buzzing panel - Emergency. Safety script, alert on-call, emergency booking.
- Power out in part of the house / breaker keeps tripping - Agent asks: whole house or part? Neighbors out too? Reset breaker once? Whole house + neighbors out = utility. Partial = book service call; urgent if it affects heat, medical devices or fridge with medicine.
- Whole house power out - Check neighbors/utility first; if only them, possible main/service issue, urgent book.
- Panel upgrade / service upgrade quote (often for EV, heat pump, remodel, insurance request about Federal Pacific/Zinsco panel) - Books estimate; captures panel brand and amp size if known.
- EV charger install - Captures car make, charger owned or not, garage location, panel amps. Books estimate or sends photo link.
- Generator (install quote, won't start, maintenance) - Captures brand/model; during outages, prioritizes per owner rules.
- Lights flickering / dimming - Asks: one light, one room, or whole house? Whole house flicker = urgent (possible loose service neutral). Books.
- Install requests (fixtures, fans, outlets, GFCI, recessed lights, smoke detectors) - Books regular slot.
- Storm damage (service mast pulled off, tree on line) - Downed-line safety; tell caller utility handles lines on poles; electrician repairs mast/meter base. Urgent book.
- Inspection / real-estate repair list - Captures closing date and inspector report; books.
- Existing job / warranty / permit inspection scheduling - Looks up job, routes.
Safety comes first
Emergency: smoke/fire, burning smell, sparks or arcing, hot or melted outlets/switches/panel, buzzing panel, whole-house flicker, water in or near panel, someone shocked, downed lines, service mast ripped off, total power loss with medical equipment or extreme heat/cold.
- Fire or smoke: "Get everyone outside and call 911 now. Don't try to put out an electrical fire with water."
- Someone shocked: "Don't touch them if they're still touching the source. Turn off the power if you can do it safely. Call 911 now." Do not continue booking. (Mayo Clinic)
- Downed line: "Treat it as live. Stay at least 35 feet away, keep kids and pets back, and call 911 or utility_name at utility_phone. Don't drive over it." (Puget Sound Energy)
- Water in or near panel: "Don't touch the panel or walk through standing water near it. Stay out of that area."
- Whole neighborhood out: "That sounds like a utility outage. Please report it to utility_name at utility_phone. If your power stays off after the neighbors' comes back, call us."
- Generator CO: If a portable generator is running and someone feels sick or a CO alarm sounds: "Get everyone outside and call 911 from outside." (CPSC)
Alerts: SMS + call to on-call; owner if no acknowledgment in ack_minutes. Fire/shock/911 calls: owner FYI text with transcript.
What it will never do
- Never coach a caller to open a panel, remove covers, test wires, or do any electrical work
- Never say something is "safe" or "probably fine"; only the electrician decides
- Never give code or permit rulings; never say a permit isn't needed
- Never promise utility reconnect times; the utility controls the meter and service drop
- Never take card numbers by voice; Stripe link only (PCI DSS)
- Marketing texts only with consent; honor STOP (TCPA)
- Never deny being an AI; give recording notice in two-party-consent states
Plans
Every plan includes the electrical playbook above. We set it up with your hours, services and prices.
Solo
Launch price. Regular $39.
- For owners with no employees
- 100 minutes
- Answers, takes messages, texts you a summary
Starter
Launch price. Regular $59.
- 200 minutes
- Answers and takes messages
- Text summary after every call
Booking
Launch price. Regular $119.
- 500 minutes
- Books into your calendar
- Urgent calls to your cell
Busy shop
Launch price. Regular $249.
- 1,200 minutes
- Several lines or locations
- Everything in Booking
Month to month. Extra minutes $0.25. The first 100 businesses keep the launch price as long as they stay.