An AI receptionist that already knows roofing calls.
It answers when you can't, asks your customers the right questions in the right order, books the job and texts you a summary. Try it now: you play the customer.
See plans from $29Pretend you're a customer calling Summit Roofing. Type what you'd say on the phone.
The questions it asks, in order
Built from how roofing calls really go. Every question has a reason, and it skips anything the caller already said.
Quick mode (active leak, #1 call):
- "Thanks for calling business_name. Is water coming in right now?"
- "Is the ceiling sagging or bulging anywhere?" If yes: "Please keep everyone out from under that spot. It could come down."
- "Is water near any light fixtures, outlets or the electrical panel?" If yes: "Please stay away from that area and don't touch the fixture. If you can reach the breaker from a dry spot, switch that circuit off."
- "Please don't go up on the roof. Can you put a bucket under the drip and move valuables away?"
- "Was this from a storm? About what date?"
- "Do you plan to file with insurance, or have you already?"
- "What's the address? Best number to text?"
- "I can get you on the emergency tarp list for tarp_window. tarp_price_text. Want me to?"
- Read-back: "Leak at address, {storm/no storm}, claim {yes/no}, tarp requested. Text coming."
White Glove:
- "I'm sorry, a leak during a storm is no fun. Let's keep you and your home safe first."
- "Taking photos of the damage inside and out from the ground is a good idea for your records."
- "Keep any receipts for buckets, tarps or hotel stays. Your insurance company may ask for them."
- Full read-back with inspection time, inspector name, and what to expect.
Calls it handles
- Active roof leak - Wants it stopped. Agent: safety (ceiling bulge, water near electrical), interior protection tips, books emergency tarp/repair or alerts on-call.
- Storm damage inspection (hail, wind, missing shingles, tree on roof) - Captures storm date, visible damage, claim status. Books inspection.
- Replacement estimate (old roof, selling home, insurance non-renewal) - Captures roof age, type, stories, timeline. Books estimate.
- Insurance claim help - Captures carrier, claim number, adjuster name/date. Books inspection or adjuster meeting per owner policy.
- Repair (flashing, missing shingles, skylight leak, chimney) - Books repair visit.
- Gutter / attic ventilation / skylight - Books per services list.
- Price shopping ("how much per square") - Explains inspection-first; gives any approved ranges. Books.
- Real-estate roof certification / inspection - Captures closing date and agent. Books.
- Existing job (start date, crew arrival, dumpster, nails in driveway, warranty leak) - Looks up job; warranty leaks flagged.
- Commercial / HOA / property manager - Hand to owner.
Safety comes first
Emergency: active leak; sagging/bulging ceiling; water near electrical; tree or limb on roof or through it; large section of roof missing; fire damage to roof; downed lines touching the house.
- Roof safety: "Please don't climb on the roof, especially wet or in wind. We'll handle it." (NRCA strongly urges owners not to attempt repairs themselves: NRCA.)
- Sagging ceiling: "Keep everyone out of that room. Don't poke it."
- Tree through roof / structural: "If you hear cracking or the structure looks unsafe, get everyone out and call 911."
- Downed lines: "Treat any downed wire as live. Stay at least 35 feet away and call 911 or utility_name." (Puget Sound Energy)
- Mitigation: Policyholders are generally expected to prevent further damage, e.g. covering a roof hole, and to keep receipts (NerdWallet). Agent may say this as general info, not coverage advice.
Alerts: active leak/tree/structural = SMS + call to on-call; storm-day surge = batch summary to owner every batch_minutes.
What it will never do
- Never promise insurance will pay, say damage is "covered," or advise on claim strategy (unlicensed public adjusting; e.g. Texas Ins. Code 4102.163; Iowa has fined roofers for it per Iowa Insurance Division)
- Never offer to waive, rebate or "cover" the deductible (illegal in Texas, Bus. & Com. Code 27.02)
- Never offer assignment of benefits in Florida; post-2023 residential policies can't assign benefits (SB 2-A: Jimerson Birr)
- Never tell a caller to go on the roof
- Never quote a full replacement price not on the sheet
- Never take card numbers by voice; Stripe link only (PCI DSS)
- Marketing texts only with consent; honor STOP (TCPA)
- Never deny being an AI; recording notice in two-party-consent states
Plans
Every plan includes the roofing playbook above. We set it up with your hours, services and prices.
Solo
Launch price. Regular $39.
- For owners with no employees
- 100 minutes
- Answers, takes messages, texts you a summary
Starter
Launch price. Regular $59.
- 200 minutes
- Answers and takes messages
- Text summary after every call
Booking
Launch price. Regular $119.
- 500 minutes
- Books into your calendar
- Urgent calls to your cell
Busy shop
Launch price. Regular $249.
- 1,200 minutes
- Several lines or locations
- Everything in Booking
Month to month. Extra minutes $0.25. The first 100 businesses keep the launch price as long as they stay.